Escuela Digital
harley davidson

Development Contest

Proposals Harley-Davidson shop experience 2016 contest will place in the current space that up the Harley-Davidson® Branch Santa Fe (TO REVIEW ATTACHED DOCUMENT TO KNOW PERIMETER OF THE LOT). It should make explicit use of design alternatives that result in a commercially functional for company, economically prosperous and environmentally sustainable, through a program viable design that is linked to their context harmoniously, esthetic and comprehensive.

Special Conditions

Currently the property is located in Prolongation Paseo de la Reforma # 195 in Lomas de Santa Fe, Delegation Alvaro Obregon, Mexico City. The land is shared by two agencies: Harley-Davidson® Santa Fe and BRP® Santa Fe, so it is essential that all projects are based on the physical separation of both agencies using the existing building, i.e, it must make the maximum structures, buildings, foundations etc. with currently available the property. Participants will have the freedom to reorganize the current space for business improvement brands as long as the abovementioned structure is respected by an average of 80%.

The maximum building height is 3 floors plus basement

1.- Division Harley-Davidson® and BRP® Santa Fe and Santa Fe marks

For both brands division, must take into account the following points

Note: Both branches must have health services and emergency exits. The current area cover Branch Harley-Davidson® Santa Fe may be amended in its entirety.

2.-First Digital Gallery Harley-Davidson® history Latin America.

It is a sequence of unique multimedia spaces in the country with different adjacent rooms that allow travel through the different stages of the Harley-Davidson® motorcycles in Mexico under BMC Group. It is intended to include 3 to 6 rooms for 12 people which integrate elements such as HD screens, digital screens, sound, etc.

Should be a fluid and continuous space, open to the public, which in combination with exposure motorcycles of Branch and the food Service area, give general and complete operation, making it a pleasant experience for visitors.

3.- Proposal for Food Service Area

Contemporary American restaurant meal (Friday, Wingstop, Heineken Bar, Hooters, etc) is placed as a center of attention for visitors, besides becoming an anchor activity that allows an increase in attendance at the branch and the leasing of space for benefit of Grupo BMC.

This space should share the American style that projects the company, to stimulate a capacity of people interested and who likes this type of activity.

Requirements Delivery of Digital image

2 horizontal images of the following will be sent :

Delivery Project

All proposals should be sent to in day later than July 25, 2016 in a range of 24 hrs (tentative date), when Mexico City.

Note: Only it may submit a proposal for registration. That is, if a participant wishes submit more than one proposal, you must make another record with the corresponding payment. If the proposal sent did not meet all specified in these rules, can not be evaluated.


According to the internal regulations of Escuela Digital, which maintain the anonymity of the contestants will not make get personal confirmations, so that they recommends contestants send their proposals by mail set (such as Microsoft Outlook or Outlook Express) to allow " electronic confirmations". Addition, each participant must configure the email program as a receive a confirmation receipt of your file. This file should be sent to email preferably three days prior to closing of the receipt of proposals, since ESCUELA DIGITAL will publish and update the list of projects received so that can review compliance reception of your project. We suggest you check this relationship until you find published the registration number of your project. Participants must register for the Contest "Harley-Davidson Shop Experience 2016" for their proposals to be accepted. The only way to register is via the website: (filling the form that is in registration section.)